Distant, yet close: dear friends of the Boffenigo; dear readers: how many times have you heard these words in recent weeks? While home has become a refuge that contains and protects us, the surreal situation we're experiencing due to the health emergency is spreading throughout the world, giving us plentiful food for thought about health, economics and the future of our country.
It's a time of uncertainty in which every one of us has to play our part if we want to come out of it as soon as possible. But it's also a period of rediscovery. Let's rediscover the beauty of small things: the embrace of family, the strength of our love for each other, our own humanity. We find we're more united than ever, at the very time we're separated by physical distance.
It's extremely difficult for businesses to survive such a critical situation, particularly hotels, which make their living through tourism, people, encounters, handshakes and smiles. And that's why it's essential to act with strength and confidence, to be present and active, think of the future with hope and at the same time with a clear mind, without giving way to despair.
Reorganisation: this is what we're doing at the Boffenigo Panorama & Experience Hotel to cope with the lockdown and its consequences. We've closed our winter office and made arrangements to work from home. I look after the management side of things and Elena takes care of bookings and customer support, while Manuela deals with admin and our Guest Experience Manager Vanessa is always there to support us.
Even working from home, the B-Family is united; we're keeping in touch by group chat and Skype video calls. We're sharing books and training manuals, following online lessons and tutorials to stay up to date. We're closed, but we're not sitting still. Far from it: we're working hard to find solutions, draw up action plans, understand the implications and work out how to deal with them. The weeks ahead will be decisive in giving us a more accurate idea of what's in store for us and a clearer picture to guide our decision-making.
At this time it's important to us to keep the communication with our guests open however possible, from our magazine to social media and newsletters. We want to involve you in our business, tell you what we're doing and experiencing, and what we're going through emotionally, which must be similar for many of you. We want to be here for you, albeit only virtually. Distant, yet close.
There's no doubt that one thing we will do is focus even more on the fabulous natural surroundings and experiences offered by Lake Garda, the city of Verona and the hills of Valpolicella every day in terms of culture, food and wine, showing the world an astonishing area with endless potential which is as yet unknown to many people. Our hope is that this period of crisis may become an opportunity for the growth of a new kind of tourism, no longer parochial but truly local.
"Intensive Hospitality": we launch a message of hope for when all this is over and normality returns, bringing back our smiles. From today our commitment is to offer a kind of hospitality that's even more heartfelt, more inspirational, full of feeling and evoking memories that will live forever in your hearts.